Lego Unveils Smart Play
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At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and motion detection hardware. This compact system lets a Smart Brick:
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Lego’s Smart Bricks differ from earlier tech-enabled Lego products by using wireless charging pads (avoiding disposable batteries) and boasting batteries that will still perform after years of inactivity.
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.