The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The post Lego Teases Smart Brick For March Launch appeared first on Self Employed.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

The first is a really big one: the LEGO SMART Play system, which launches on March 1, is one of the most significant ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.

Explore worlds built one brick at a time this weekend … one Lego brick at a time. Brick Convention, a Lego fan event, is visiting the OC Fair & Event Center on Saturday and Sunday – its first time in ...