I have had many opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands. One memorable one was ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...