Flow Media Marketing on MSN

Good content strategy isn't about long vs. short - it's about discovering what your audience wants to do next

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
Search Engine Land

Long-form content is still very much alive, and here’s how to do it

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...