When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Starbucks SBUX has been a digital pioneer leading the restaurant industry in everything from mobile order and payment to behind-the-scenes efforts like automating much of its inventory process. Now, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Weigel’s newly redesigned loyalty app introduces a refreshed interface for rewards, fuel discounts, offers and games.

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

With an 85% digital sales mix, a strong loyalty program, and a quickly growing carryout business, Domino's looks well positioned to navigate a turbulent industry environment. While a shift toward ...

Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson. Jennifer Wilson, chief marketing officer at Lowe’s, ...

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

There are certain expenses people can scale back when money gets tight. Food isn't really one of them, though. It's certainly possible to shop more strategically when you need to conserve funds. But ...