If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Toys are a source of pure magic. Whether they’re used for make ...

Continuously changing trends are common in nearly every aspect of life, from fashion to electronics to beauty. Toys also follow this pattern, and this season’s hottest toys all have one thing in ...

NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

Following the brand’s success on YouTube with over 12m views, two Magic Mixies specials are now available on streaming giant Netflix. Moose Toys’ Magic Mixies brand, which has dominated toy lists seen ...

Licensing agency WildBrain CPLG has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit, Magic Mixies. These partnerships build on the global success of Moose Toys’ core ...

Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...