Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. According to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use ...

Software maker Aprimo Inc. plans to release a major update of its suite of Web-based applications for planning, budgeting and running marketing campaigns. Aprimo Marketing 6.0, due out at the end of ...

AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Artificial intelligence (AI) has been a mainstay of ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization. New research reveals marketing ranks low among the top 100 gen AI use cases.