Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

Channel Marketing Association survey finds flat budgets, higher scrutiny and rising complexity push channel marketers to optimize execution and prove impact RIVERTON, Utah, Dec. 19, 2025 ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

As a marketing innovator, you’ve likely tried many different approaches to growth to get the most out of your marketing investment. And still, even with all the bells and whistles, sometimes programs ...

Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s ...