Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution.

The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 (here’s the first post) and have since published more than 950 ...

Starting price: Contact for a quote. Key features: Marketo Engage is a powerful marketing automation software offered as an individual product or within a suite of Adobe tools. While it is not ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...