We believe that message match is the foundation of great post-click marketing. Message match means that when someone clicks on one of your ads—one that sets expectations for them, explicitly or ...

In today’s world, brands are constantly competing to spread their respective messages to millions of global consumers. Any brand hopes to distinguish itself from competitors, breaking through the ...

Few technologies are as complicated to explain as 4G LTE. Last year I worked with a group of leaders for the division of a global, publicly traded company who were responsible for pitching the ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...