The first Mini prototype of 1959 did not arrive with fanfare or a manifesto about changing the car industry. It appeared as a ...

Mini is embarking on a new design era with the introduction of its new Charismatic Simplicity design language. This language will be previewed with the release of an all-electric crossover concept ...

The Mini brand today showed off its vision for the electric future with the Concept Aceman, a new crossover that will fit between the Mini Cooper and the Mini Countryman in size. With bold design and ...

Mini is preparing to launch a slew of new models, most of which will be available as fully-electric vehicles. All of them will feature the BMW-owned brand’s new design language called Charismatic ...

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It’s even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, ...

Mini is updating its design language ahead of the debut of three new models in a short span of time, with the new style dubbed Charismatic Simplicity. The automaker will begin producing the next-gen ...

BMW's latest iteration of the MINI Cooper showcases a fusion of classic design elements with modern electric technology, staying true to its roots while paving the way for an all-electric future. In a ...

Retro design is a trap. How do you continuously reinvent an old look while keeping it interesting and authentic? This was one of the many questions Mini designers had to answer as they shaped the new ...

MINI is known for building wild concepts. Just last year it introduced the Vision Urbanaut concept, a minivan inspired by nature. It was both drivable and autonomous, and featured lounge-like seating.