“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Yahoo chose this week’s Cannes Lions festival to announce Yahoo Tiles, a new mobile ad format that features 360 degree images and video, according to Marketing Land. By tapping on a mobile ad, users ...

Inskin Media has launched a new digital advertising format which it says delivers clients better audience engagement and viewability figures. The ‘Pageskin Edge’ is a new mobile format that Inskin ...

The major labels have teamed up with SanDisk to offer yet another new physical music format, only this time with an eye towards the digital future - specifically, mobile. By Antony Bruno The major ...

Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which ...