Multi-channel shoppers spent more and channel hopped while they were doing it during the 2001 holiday shopping season, according to survey results released by DoubleClick yesterday. Consumers who ...
I have very vivid memories about Service Merchandise, a now-defunct business with a unique ordering process focused on catalog inventory. For a kid, that kind of business model was the ultimate ...
Retailers are continually challenged to cater to the “social shopper” across all channels. By connecting the physical and digital shopping experience, merchants are able to foster a community of brand ...
The impact of multi-channel retailing has been evident in many non-food sectors for years and, while it is in early days in the grocery industry, online sales of food are forecast for rapid growth. In ...
Tis’ the season for the sappy Christmas ad, and ever since John Lewis set the precedent for quaint sentimentality back in 2007, brands have been practically locked in an emotional dance-off. Marketing ...