India TV

The equivalence test: A new way for scientists to tackle so-called negative results

Evangeline Rose, University of Maryland, Baltimore County; Kevin E. Omland, University of Maryland, Baltimore County, and Thomas Mathew, University of Maryland, Baltimore County (THE CONVERSATION) A ...
Business 2 Community

The History of A/B and Multivariate Testing

We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s time ...
Marketing

Multivariate Testing, Part 1: An Introduction

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...
Marketing

Three Key Differences Between A/B-Testing and Multivariate-Testing

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...