Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox and Sony Music Entertainment have signed a deal that will bring more Sony artists and their music into the online game platform. As reported by Variety, the new partnership aims to bring ...

UMG plans to roll out a series of artist tie-ins on Roblox in the coming months, beginning today with K-pop group Stray Kids. By Marc Schneider Industry News Editor Universal Music Group and Roblox ...

Universal Music Group and Roblox have signed a new strategic agreement that will see the companies collaborating to enhance music and commercial integrations across artist and fan experiences. The ...

SANTA MONICA, Calif., Dec. 19, 2025 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a ...