“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. Corporate leadership is rife with buzzwords, and few are as ...

Aditi T. Sundaram ‘19 is a joint concentrator in Mathematics and Philosophy in Eliot House. Her column appears on alternate Wednesdays. Judging from the common use of the word, “transparency” of ...