AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

PPC for luxury fashion isn’t just higher price points – It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth. When it comes to luxury ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...