Not sure if your PPC campaign is winning or losing? Here's how to define what success or failure means when you're testing ads. During the holiday season, there’s an extra focus on the naughty and ...
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...
Mobile is one of the biggest opportunities in online advertising. That’s why, according to a report from eMarketer, U.S. mobile search ad spending was projected to have grown by 83 percent in 2014 — ...
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