New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be limited, and isn't impacting many users. One user who pays for Discovery+ ...

After initial testing in 2023, Google has decided to show YouTube users ads when they pause videos in the app, marking a new space for advertisers to consider when planning their campaigns on the ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

Several users across the internet have reported seeing ads popping up when they pause content on their Roku device. It seems that Roku wants to eventually do this for anything streamed on their ...

User reports recently claimed that Roku was pushing pause-screen ads out across multiple streaming services. The company denies these allegations, and insists that it only serves pause ads on The Roku ...

Earlier this week, YouTube’s Twitter account tweeted an “it’s okay to press pause” message that was pretty much immediately misinterpreted. Rather than taking it as an invitation to unplug and unwind, ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...