For years, marketing gurus have touted the benefits of buyer personas, focusing on the ability to divide a customer base into easily targeted segments. B2B companies want a clear understanding of ...

Employee personas -- models that represent different groups of employees -- are useful tools for designing employee experiences for the hybrid workforce. Companies that adopt a hybrid workforce model ...

In theory, we should be able to list the skills and experience needed for a job and find the right person. But, that’s not how we actually hire. After years in HR and recruiting, I’ve learned ...

Reddit has rolled out a new artificial intelligence-powered advertising tool designed to give marketers a clearer view of who is engaging with their ...

Understanding your learners and their needs enables you to develop more engaging courses, and personas are a great tool to help you achieve this, as Andrés Ordorica explains Transforming teaching into ...