Albeit from a far smaller base, the growth of podcast advertising – up 26% YOY in 2022 to $1.8 billion – is outpacing the total online ad market, according to the IAB. Podcast ad revenue is set to hit ...

Despite dissatisfaction with ads in radio and TV, podcast users seem to be more accepting of ads, when served judiciously and ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

A new IAB study found that podcast advertising revenue in the U.S. increased only 5 percent in 2023, after years of double digital growth. By Caitlin Huston Business Writer After many years of ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

Only 42% of U.S. marketers have a detailed understanding of programmatic advertising, although nearly 60% have used it, according to a new study from Acast. That said, they are leaning in to podcasts ...

It’s a noisy world out there. We’re bombarded with marketing messages every day, so if you’re an entrepreneur with a lot of money to spend and you want to advertise your business’s product, service or ...

With so many digital marketing channels available, you’d think it’s easy to advertise a brand. The question is, where should you focus your hard-earned marketing dollars? My advice: Make sure you have ...

In the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.