Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

The longer I practice public relations, the more I notice a set of traits settling into my reflexes: a sceptical edge, a ...

Like many small business owners, you may think your pockets are not yet deep enough to afford a public relations manager. After all, it's those bigger companies that need PR for their issues, such as ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked. Hard to ...

The management process of public relations involves; stakeholder or audience mapping, engagement and management, community relations management, media relations management, employee communications ...

Public relations veterans remember the old days as if they were yesterday. In fact, they weren’t that long ago. “Back in the old days in PR, you’d write a press release, be diligent and do your follow ...