Wrapping the midsole of the LQD CELL debut sneaker, Origin, comes the evolution of technology from Puma. It all comes as part of the plan to showcase the modernizing of a tested concept in a ...

For the past few years, running sneakers from the '90s have made a huge resurgence in the footwear market, with fans choosing retro (and retro-inspired) styles as their go-to looks. Enter Puma, ...

Following the return of Prada’s Linea Rossa line, PUMA joins in on the ’90s revival by bringing back its CELL Endura silhouette that originally debuted in 1998. The whole idea behind this CELL ...

Last time we saw the PUMA CELL Venom was for an actual Marvel’s Venom collab alongside BAIT, and now we’re getting a new colorway that takes things back to the shoe’s origins. The silhouette was one ...

Agency INPHANTRY launched an augmented reality (AR) app for sportswear brand Puma that pairs with the new limited-edition LQD Cell Origin Air sneaker. Instead of using QR codes to activate the ...

The last time Puma was in the basketball shoe game, it had a rookie contract Vince Carter posterizing one Dikembe Mutumbo in a pair of Cell Origin Mids. With the help of Jay-Z, signees and probable ...

When Puma revealed five radical prototypes at the 2025 World Championships in Tokyo, the running shoe world laughed. With their jagged midsoles and sky-high stacks, the prototypes looked more like ...