The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

Colgate-Palmolive may be bringing a smile to its trucking fleet. In the works is a paint job for the sides of its trucks of a billboard advertisement that shows a smile formed by a curve of freshly ...

During the holidays, most people like being über-fabulous and camera ready. Hair done? Of course. Nails done? You bet. Everything‘s done … but what about your smile? This holiday season. Colgate Total ...

Following the recent launch of a similarly themed campaign in Thailand (see "Smile-fight: Colgate Thailand promotes grin power") Colgate has launched a campaign asking Malaysia to 'Smile strong ...