Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with ...

Sony, the company that once defined television itself, has effectively surrendered control of its global TV business, handing ...

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

TCL taking majority control over the Sony TV business, including its iconic Bravia brand, is big business. Here's why it's ...

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

Sony has officially announced that it will enter a “strategic partnership” with Chinese TV manufacturer TCL in the home entertainment space. The two companies have signed a Memorandum of ...

Sony and TCL signed an MoU to form a TV joint venture, with TCL holding 51% control and Sony retaining 49%, signalling a major reshaping of the Bravia era.

Sony Group is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings, the latest Japanese company to cut ...