A brand strategist named Eugene Healey, who’s worked closely with New Zealand-based market research firm Tracksuit, opened ...

While status symbols have almost always been characterized in a game of "having what others can't," focused on material goods and consumerism, recent shifts in the collective experience and perception ...

Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the markers of success in America followed a familiar script: bigger homes, ...

Did you ever meet someone who seemed to fall for almost any little trick in the book? In the world of status symbols, that seems to be the case all the time. Most of us average people tend to snap up ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. If someone drives a fancy car, we assume they’re ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. "Lilly Pulitzer is for real," Metzler told Variety. "They all have it on in Nantucket. It also ...

You know something’s changed when the “dream car” in the driveway has three rows, a roof box, and crushed Goldfish crackers ...

The concept of a "status symbol" is deeply embedded in human behavior. We often acquire certain items or strive for particular achievements to signal our standing, success, or desirability. However, ...

Embracing early nights. Cancelling plans in favour of reclining on the sofa, buried under a blanket. Extolling the virtues of your hi-tech blender (perfect for smoothies and soups!) or your new vacuum ...

Happy Saturday! A 51-year-old woman says she's in the best shape of her life after ditching cardio and getting into strength training. Here's how she did it. More than 15,000 marketing leaders and ...