Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...

For many households, it starts as a magical game of hide-and-seek. The Elf on the Shelf, a small stuffed elf made of cotton and felt, secretly moves from room to room while the children sleep.

NEW YORK – Carly Kerby, a mom of four girls, doesn’t have the greatest track record as the Tooth Fairy, but it was another family tradition that nearly did her in: The Elf on the Shelf. In case you’ve ...

The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...

A few more nights. Just a few more nights. If you were stupid enough (like I was) to purchase an Elf on the Shelf, you are probably thinking that very thing right about now. This cute, stuffed elf is ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...

The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...