In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Digital Turbine has been a beneficiary of the ongoing transition from a walled garden advertising model to alternative/direct app distribution models, attributed to its compelling ad-tech capabilities ...