1983- General Motors Chairman Roger Smith announces plans for Saturn brand. 1990- First Saturn cars available to consumers. Featured tagline is, "a different kind of car company," as dealers clapped ...
"Maybe we were led to expect too much." Even on the first page of the first test of GM's all-new Saturn in our November 1990 issue, the sense of disappointment was palpable. For years, we'd been told ...
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