Senior ETF Analyst for Bloomberg, Eric Balchunas, has touted crypto exchange-traded funds and called them “tokens with benefits,” because they have “everything crypto tokens offer.” Balchunas was ...

How are token-based advertising systems transforming digital marketing? Learn how blockchain tokens reward user attention, reduce ad fraud, and restore data privacy.

Trump Media reportedly plans to launch a new digital token, with shareholders set to receive airdrops and platform-based perks.

Discover the key differences between airdrops and point systems in Web3, how they shape user behaviour, and which model ...

Loyalty programs have long been a backbone of travel: airlines, hotels, and OTAs rely on them to lock in repeat customers. But the traditional model is rigid, closed, and often frustrating. Tokenized ...

How do wrapped tokens represent the original asset? Learn how the "lock and mint" process works, the role of blockchain ...