Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

BILLUND, Denmark--There are a lot of different Lego sets. There are pirate sets, Star Wars sets, city sets, space sets, and many more. But at the heart of it all, at the heart of a toy empire with ...

More Lego Star Wars sets have been unveiled that are compatible with Smart Play bricks, including a landspeeder and AT-ST ...