The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

As digital marketers, our goal is to create personalized experiences for customers while respecting their privacy and data. However, with the rise of privacy regulations such as GDPR (General Data ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...