Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

Running a business is about more than just making a product or service and selling it. As an entrepreneur, you wear many hats, and there are always things to learn about how to run your business more ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Now that over 90% of U.S. adults have cellphones, 1 survey researchers are considering whether it is necessary to continue dialing landline numbers in random-digit-dial (RDD) telephone polls. A new ...

Collectively, recreational fisheries can take a significant fraction of the yearly catch—in some cases more than commercial fisheries. It is important that systems used to monitor fishing catch are ...