It has been famously said that the Web design is 95 percent typography. Typography has always been central to any written message – books, manuals, packaging, advertisements – and now the Web. The Web ...

One function of typography is to serve as a part of an identity, whether it’s for a business or even just a personal brand. What you end up using should represent what your brand is all about and ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, most consumers can recall only a handful of fonts off the cuff, and even ...

Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of ...