The vibrant Southeast Asian tuber is quickly gaining popularity around the world.

Baking with ube, a vibrant purple yam, can take your desserts to a whole new level. Famous for its unique flavor and color, ube is becoming a favorite among bakers looking for something different. Its ...

Add Yahoo as a preferred source to see more of our stories on Google. How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

This is one vegetable you may not have thought to add to your brownie recipe.

What was once a staple of local desserts is now turning into an export earner, as Philippine ube products pulled in $3.06 million in 2025 on the back of strong overseas demand, according to the ...

It’s the color that’ll likely grab your attention first if you’ve never tried a dessert made with ube before. The bright, highly Instagrammable purple of the cakes, pop tarts and other sweets that ...

How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

It’s the color that’ll likely grab your attention first if you’ve never tried a dessert made with ube before. The bright, highly Instagrammable purple of the cakes, pop tarts and other sweets that ...