(By Rick Fink) Business owners, especially when dealing with advertising, seldom factor in the lifetime value of gaining one new customer. The same, unfortunately, may be said about advertising reps ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer lifetime value (CLV) is a business metric used to ...

Editor's note: This piece was updated Feb. 21, 2025 to reflect current information and data. Customer Lifetime Value (CLV) represents a crucial metric that measures a customer's revenue potential over ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

To boost your business revenue, you need to enhance the lifetime value of your customers. This involves knowing and predicting what they need. As Steve Jobs said, “Get closer than ever to your ...

Remember when the customer journey was a linear, step-by-step process? Neither do I (wink wink). According to a recent article by Allan Thygesen, President of the Americas at Google, “no two journeys ...