A series of escalating privacy complaints, and President Obama’s Bill of Rights for consumer privacy on the Internet, has pushed the Digital Advertising Alliance (DAA), a coalition of Internet giants, ...
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event ...
The Australian Federal Police (AFP) is looking to consolidate its multiple tracking IT applications into a single management solution, which would act as a universal tracking platform (UTP) for the ...
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