Wendy Sykes City University Business School. The main themes of this paper are drawn from an earlier publication in the Journal of The Market Research Society by the same author (Sykes 1990). I am ...
Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...
Wendy Sykes City University Business School. The main themes of this paper are drawn from an earlier publication in the Journal of The Market Research Society by the same author (Sykes 1990). I am ...
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