A&W Restaurants is releasing a clever marketing campaign for it's 1/3-pound burger in response to a decades-old marketing mishap that's seen renewed interest on social media lately, according to a ...
Marketing can be a tricky game. Back in the 1980s, Lexington, Kentucky-based A&W went head-to-head with McDonald's over the company's Quarter Pounder, but it backfired. QSRweb reached out to Liz ...