Google was recently granted a patent about ranking web pages that a user will be interested in next. The patent describes assigning an Information Gain score to rank a second set of web pages that are ...

There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The ...

Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not directly ...

Danny Sullivan, Google's Search Liaison, said that there is no such thing as a perfect formula for ranking a web page. Sullivan said this on X, saying, "There’s no perfect formula to follow that must ...

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one ...

PageRank is a foundational algorithm that has significantly influenced the way search engines rank webpages by assessing both the quantity and quality of inbound links. The technique, originally ...