CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach. WeChat ...
The WeChat mini-program has taken Chinese e-commerce industry by storm. From 2019 to 2020 alone, the tool experienced a 33.3% upshot in daily active users, from 300 to 400 million. With rising ...
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