It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Once you’ve defined your brand, it’s time to design a strategy that communicates your brand to your audience -- be they within your company, your industry or the outside world at large. Developing an ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Among the most popular concerns related to programmatic advertising, brand safety concerns 60% of advertisers. This is understandable—brands do not want their ads to appear next to inappropriate, ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

The MarketWatch News Department was not involved in the creation of this content. State of the Brand is a global digest that distills actionable insights and strategic interventions from ten marketing ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

I’m Erik Huberman, and I have a simple opinion that ruffles feathers: our industry’s obsession with ROAS is hurting marketing ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

Martin Legacy Legal helps business owners, creatives, and entrepreneurs secure trademarks, plan for growth, and build brand ...

Prestige Consumer’s PBH brand-building strategy, market share gains in its leading brands as well as growing strength in the e-commerce channel are tailwinds. The stock currently carries a Zacks Rank ...