Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, co-founder and chief strategy ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publishers about what lies ahead for programmatic.

Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Alastair is a veteran of several ...

At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn in the UK next year, representing almost 85% of digital display.

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

Note: This article has been revised from the original to clarify some of the language and to note that Rubicon’s real-time bidding takes place in 80 milliseconds, not one millisecond. Rubicon ...

In view of the current accelerated market, businesses feel the need to seek and explore strategies to promote their products and services to get the consumer's attention and stand out amid the ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...