Strong ESG sentiment prevails with 77% of Gen Z saying they won’t buy from countries with poor environmental standards, identifying future generational spending pattern CHICAGO--(BUSINESS ...

Gen Z continues to seek other roles out of a need for job fulfillment. A new report is getting to the heart of why Gen-Z cannot stop job-hopping. Prior to the current state of the job market, the ...

Among high-income earners, Gen Z is most confident in their ability to get richer. Gen Z women are particularly confident in their ability to create wealth. The rest of Gen Z may not share this ...

Is overuse of phones and social media harmful to the health of Generation Z? With the human desire for connection evolving into a need for connectivity and the majority “always plugged into the online ...

New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement 81% of Gen Z wish for easier disconnect from devices as Americans lean into IRL ...

The dream of homeownership is alive and well — however, young peoples’ ability to achieve it is less so. According to a new survey of 1,000 zoomers by the company Clever Real Estate, almost all ...

Nearly a third, or 28%, of Gen Z adults in the United States identify as lesbian, gay, bisexual, transgender or queer, a larger share than older generations, according to a new report by PRRI, a ...

The report, published by Duolingo this month, examines the shared values and experiences of Gen Z, debunking characterisations of them as “tech-obsessed, attention-deficit and self-centred”, and ...

Co-buying is not without its challenges, but it offers young buyers a way into an increasingly expensive market. By Vince Dixon As home prices swell further out of reach, more buyers are turning to ...

Gen Z's fear of cringe and rejection may be holding them back from dating, according to Hinge. Credit: Hinge Compared to millennials, Gen Z singles are 47 percent more likely to say the pandemic made ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (“NIQ”) collaborated with World Data Lab ( WDL) to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z. The research and ...