English-language hits used to dominate. In the current streaming era, they're being replaced by artists performing in local languages. By Glenn Peoples U.S. labels and musicians have long counted on ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

One of the most prevalent challenges I hear when talking to brand leaders about their New Heartland strategy is their conundrum of how to adapt their existing global messaging to fit this overlooked ...

If you asked your retail staff to look customers in the eye and greet them with a smile, would that hurt your business? Maybe. U.S.-based Walmart discovered this in 1998 when it opened its first ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Covid-19 changed how we all ...

Glocalization is a hybrid word between globalization and localization. Globalization means an expansive integration over the whole world. It can also mean the rapid movement of people, goods, and ...

This is your first of three free stories this month. Become a free or sustaining member to read unlimited articles, webinars and ebooks. As the internet becomes ever more ubiquitous in the lives of ...

Marketers looking to create a 'buzz' among global youth should focus on the Bees (the trend spreaders rather than the trendsetters) and get serious about brand messaging and the media. These are a few ...