At $8,199, the X2D 100C was always a serious investment. At $5,739, with $2,460 knocked off the price, it becomes an ...

With the X2D II 100C, Hasselblad is telling the world that there’s more to medium-format photography than prints.

Last year, Hasselblad showed off its modular 907X 50C medium-format system, and even sold a limited number in a $7,500 limited edition Moon-Landing kit. Now, the company has announced that the camera ...

Medium-format imaging titan Hasselblad has announced the successor to 2020's 50-megapixel 907X 50C digital camera system. The 907X & CFV 100C model boasts a camera back featuring a 100-MP ...

Introduced as a concept in June 2019, and briefly made available as a special kit to celebrate the 50th anniversary of the Apollo 11 Moon landing, Hasselblad's latest 50-megapixel digital camera ...

Photography News: Hasselblad has released the X2D 100C, a 100MP mirrorless medium format camera with better AF, IBIS, and a revised design, along with three new X system lenses. NEW YORK--(BUSINESS ...

Hasselblad, the beloved Swedish camera manufacturer, is celebrating the 80th anniversary of the release of its first camera, the HK-7, by—you guessed it—releasing a limited edition camera. The medium ...

While not videography news, sadly, this new medium format from Hasselblad is quite intriguing. The brand has also released a new wide-to-tele zoom that could be a nice option for video pros, but for ...

Leading the innovations in the new camera is the introduction of AF-C continuous autofocus, a first for Hasselblad. New deep learning algorithms translate to faster, more reliable subject detection ...

Modern digital cameras typically have a fixed digital sensor inside to capture light. Medium format systems, like Hasselblad and Phase One, however, work a little differently. They employ digital ...

Always looking to combine its deep history with innovative modern technology, Swedish medium format camera maker Hasselblad has now turned its 907X 50C concept camera into a reality, offering the ...

Medium format has shrunk down thanks to mirrorless technology — and now the lenses are following suit. On Wednesday, January 15, Hasselblad launched the lightest digital medium format lens yet, the ...