Store openings have always been a growth metric and indicator of success, helping grow brand awareness and customer acquisition. Yet today, having a physical presence is no longer just about ...

From the skateboard ramp that dominates the Vans store in London’s West End to Glossier’s selfie room in its eye-catching SoHo, New York City flagship store, there's a growing trend in retail: stores ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon. Photo: ...

For years, headlines have sounded the death knell of physical retail. But Sephora’s renewed investment in brick-and-mortar redesign tells an entirely different story. The renaissance of physical ...