At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

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Roblox shares held steady as investors digest a Super League acquisition tied to Roblox marketing and Roblox's new age-check requirement for chat access.

Players under 9 years old will have chat turned off by default unless a parent approves its use after age verification.

Roblox (RBLX) stock has decreased by 23.4% in under a month, dropping from $99.00 on December 9, 2025, to $75.83 currently.

“Tens of millions of daily active users have already completed an age check, and we expect many more to follow,” Roblox says.

After verifying or estimating a user’s age, Roblox will assign them to an age group ranging from 9 years and younger to 21 ...

Once users complete an age check, they can access age-based chat, which means they can only communicate with others in a ...

According to the platform, millions have already completed voluntary age checks since the feature launched. In regions where ...

With a paltry average score of just 28, MindsEye is safely the ‘winner’ of Metacritic’s worst games of 2025. And unlike the ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.