The update makes Roblox the first major gaming platform to require users of all ages to confirm their age before chatting ...

At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

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“Tens of millions of daily active users have already completed an age check, and we expect many more to follow,” Roblox says.

After verifying or estimating a user’s age, Roblox will assign them to an age group ranging from 9 years and younger to 21 ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Roblox ( RBLX) will now require all users in the U.S. to verify their age to access chat, a measure to address complaints ...

Roblox shares held steady as investors digest a Super League acquisition tied to Roblox marketing and Roblox's new age-check requirement for chat access.

Players under 9 years old will have chat turned off by default unless a parent approves its use after age verification. Roblox says it may ask users to resubmit verification if their behavior suggests ...

According to the platform, millions have already completed voluntary age checks since the feature launched. In regions where ...