Do snowy owls live in Antarctica? What’s the most alarming measurement scientists are watching for? What do you eat and drink? Our climate reporter Raymond Zhong answers some questions from students ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Built. UAE’s Michal Divon explains why we must focus on ethical measurement, aligning what we measure with what we claim to ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Your gut reaction to different types of mental health advice — whether it resonates as profound truth or feels completely ...

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...

Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing ...

Triton Digital's new tool lets publishers see how their audience size compares to other podcasts at the show and episode ...

Diego Pavia’s NFL future faces a major question, as scouts continue to revisit one primary concern surrounding the fiery QB: ...

The rules of digital visibility have fundamentally changed, and most law firms are still following the old playbook. AI ...

Are there ways to prevent microcephaly, and what does the future look like for a baby with this condition?